Denmark’s most successful games manufacturer, SYBO, is on an amazing journey. And we are helping the company share its remarkable story.
SYBO is behind Subway Surfers, which with 1.6 billion downloads globally, is the most popular mobile game in the word. For five years running, the game has featured at the top of AppStore and Google Play’s ‘Most Popular Games’ list.
With such huge success and popularity, attention comes automatically, but this alone does not guarantee a thought-leadership position. The Danish games industry enjoys significant international success, turns over tens of billions in DKK each year and generates thousands of jobs. Yet despite its huge contribution to the economy, the media has shown little interest in the sector.
Attracting the right kind of attention is key to cementing someone’s position as a thought-leader. It requires an effective media strategy and a firm focus on key messages. In this context, we are working closely with SYBO’s management, marketing team and their amazing content creators to build the company’s profile. In such close collaboration with clients, we create the best results.
In partnership with SYBO, we have set out the four key elements of our communications plan. We want: